The studio is humming every day. Thanksgiving, Christmas and Hanukkah presents us with high spirits and a dose of anxiety. Wreaths are no longer green with red berries and a red ribbon trotted from the garage to the front door when the turkey is gone.
Instead, millions of homes display wreaths inside and out, on boats, golf carts and cars. They are given as wedding gifts, office exchanges, anniversaries and birthdays.
When I accidentally launched Beachy Wreaths by Annie Gray while living in Florida, little did it occur to be but a little third career/hobby/therapy (?).
And now here it is and I am.
Prior to designing wreaths, I was the principal of a retained search consultancy for 27 years. While I was the rainmaker of the firm, I had “people”. The IT person, the executive assistant, the accountant and so on. It was a smooth and successful group.
Today me, myself and I…the three of us…make up the staff at BW.
Purchasing? That’s me sourcing dried wreaths, greens, starfish.
Operations? That’s me bending wire, printing price sheets and taking inventory.
Creative director? That’s myself looking at ribbons, greens, accessories and designing wreaths.
Sales & marketing? Myself does all this for writing copy, pitching a story or promoting BW.
Administrative? Ah, the day of the “Executary” is history. It’s me, an iPad, iPhone and Facebook booking craft show dates, holding FaceTime meetings and scheduling babysitting dates with two adorable granddaughters. (See below.)
Shipping and receiving? I head this department. It’s scouring for a box that a wreath fits correctly, usually cutting one down, pulling out bubble wrap, getting the cello bag tied with raffia, writing the label and loading said box(es) in the trusty RAV4.
IT? The staff of Me, Myself and I have outside expertise in the technology of SEO, analytics and social media. This blog and much more is in the hands of the much needed and respected millennial. Katie Williamsen is the whiz. Find her and hire her at Katie Williamsen Web Consulting, LLC.
Now, back to being Queen.
My son and daughter-in-law on return from Berlin brought a souvenir. The Queen of Everything tote bag produced a number of laughs and self-reflection.
Am I really?
Queen is impressive, but Queen of EVERYTHING? When the studio door opens at Beachy Wreaths by Annie Gray and I climb the stairs, it really does feel like the crown fits. Even if it’s only me, myself and I in the kingdom.